CabFrancMasters  Comes to Paso Robles California  for A Global Tasting Event Showcasing the Region’s Expanding Influence in Cabernet Franc.

Brilliant News for Oenophiles! The #CabFrancMasters event is gearing up to make its highly anticipated return to Paso Robles on March 16-17, 2025.

 This brilliant two-day celebration is more than just a wine tasting- It’s an education partnered with a comprehensive global tasting experience designed to unite winemakers, industry experts, and passionate fans of Cabernet Franc.

Attendees can expect the unique opportunity to explore the evolving landscape of this varietal and learn about Paso Robles’ significant contributions to its future.  The event’s goal is to establish Paso Robles as a benchmark for Cabernet Franc that has been recently gaining more recognition for its versatility and flavor profile.

This wonderful event will spotlight the region’s unique terror, diverse soils, distinctive climate, and innovative winemaking techniques which the region is known very well for. This distinctive collaborative environment among winemakers and industry leaders is not only a celebration of the varietal but also a platform for education and growth within the wine community.

This immersive experience begins March 16th with the Consumer Tasting & Food Pairing Experience Comparative Tasting Session. Start the day with a comparative tasting led by renowned wine educator and longtime friend Wes Hagen. Taste and compare Cabernet Franc wines from around the globe alongside those produced in Paso Robles. Get a real insight into the varietal’s diverse expressions, highlighting both regional characteristics and international influences.

Working up an appetite, following the tasting, delve into an exploration of culinary pairings that enhance the flavors of Cabernet Franc. This is sure to educate guests on how to enjoy this wine with food, showcasing its versatility and ability to complement a variety of dishes.

Of course,  there will be a Grand Tasting Event!  Join over 25 wineries from the Paso Robles region, each showcasing their unique take on Cabernet Franc. Take the opportunity to taste a wide range of wines, engage with winemakers, and discover the stories behind each bottle.

The next day, March 17th take an Industry Deep Dive with  Expert-Led Discussions. These sessions will cover innovative practices, emerging trends, and the future of Cabernet Franc in the market. Panel discussion on diversification will address the role of Cabernet Franc in diversifying monocultures within the wine industry.  In addition, explore the importance of biodiversity in viticulture and how it contributes to the overall health of vineyards and the environment.

Industry Professionals are sure to enjoy the Market Strategies Workshop.  In a rapidly changing market. Those in the industry understand elevating Cabernet Franc’s presence is crucial. This workshop will provide strategies for marketing, distribution, and consumer engagement, offering valuable insights into how to attract new audiences and enhance the varietal’s reputation. The Paso Robles wine region event brings out the best to support and make this weekend possible through sponsoring wineries, Travel Paso, and Riedel, which exemplifies the collaborative spirit of the Paso Robles winemaking community.

Think of this as a gathering that fosters relationships, encourages knowledge sharing, and strengthens community ties among participants.  Join us and contribute to the growth and appreciation of Cabernet Franc as a varietal that surely deserves recognition in the broader wine community. For those interested in learning more, attending, or participating in this year’s event, more information can be found at http://cabfrancmasters.com see you there!