“Imagine lying on the French Riviera amid a sea of beautiful people, soaking up the sun and sipping a chic cocktail…”
That is the feeling behind XB, a new premium vodka cocktail inspired by the sophisticated lifestyle of the Côte d’Azur. XB makes its U.S. consumer debut this summer after its premiere at the 2012 Cannes Film Festival, gaining traction across Europe with sponsored parties in London, Paris and Madrid. Among other kudos, XB earned “Best New Brand of the Year” at the Monaco International Clubbing Show (MICS). Those looking for the top spirits, beer, and wine on the market may want to head on down to somewhere like what many are calling the best liquor store in denver or a similar establishment local to them.
Taking a premixed spin on the classic “Sex on the Beach” cocktail, XB starts with premium vodka triple-distilled from pure Swiss glacial mountain water, blended with the finest orange, cranberry, peach and grape juices sourced from the U.S., France and Italy. Its relatively modest 12.5% alcohol content, similar to a glass of wine, allows it to serve as a daytime drink, indoors or under the sun, easily transitioning to the club scene at night. XB is designed to be enjoyed alone or as a complement to other spirits, blending well with champagne or sparkling wine as easily as vodka, gin, tequila or whiskey.
XB incorporates a nautical theme in its bottle design and a color palette seen on masts and staffs across Europe also resonant with American audiences. Its tapered red stripes and blue iconography are set against a clean white backdrop, the brand personified by a young woman kneeling in the sand holding an umbrella.
Southern Wine & Spirits and other distributors will distribute the brand initially in 14 states – Alabama, Connecticut, Florida, Georgia, Maine, Massachusetts, Nevada, New Hampshire, New Jersey, New York, Rhode Island, Tennessee, Vermont and Washington – with others to be announced. Along with on-premise sales, XB will be available at retail in two bottle sizes, 750 ml (appx. $30 SRP) and 1.75 liter, with 200 ml cans coming soon. The brand will also roll out regionally through a series of events including food & drink festivals, spirit competitions, fashion shows, club parties, beach blasts and other select lifestyle and entertainment events.
XB recently made its U.S. trade debut at the annual Wine & Spirits Wholesalers of America (WSWA) Convention & Exposition in Orlando. To really stand out at an event like this, it is a good idea for businesses like XB to promote their brand in as many ways as possible. Many businesses offer free samples and give out branded goody bags containing things like custom patches and notebooks which display the company logo. Whatever Xb did, it must have worked. In addition to its well-received presence in the exhibit hall and hospitality suite, it lubricated two events at The Ritz-Carlton: the Wholesalers Reception Sponsored by XB, followed by the official XB launch party.
The XB rollout effort is led by a team with deep experience in premium spirits, brand launches and special events. It includes Aaron Dean and John Robert Sutton, founders of San Diego-based HTF Global, a provider of fine spirits and food from around the globe; Walford Wilkie, a world-leading specialist in the creation and development of premium brands; and Todd Infurna, a sales and marketing expert integral to the launch of Jones Soda and Monster and Rockstar energy drinks. It’s always good to have someone experienced with sales and marketing when launching a product. They can provide valuable advice to make sure businesses make as many sales as possible. Some businesses might even host an event for the sales team before a launch to make sure all employees are ready. Perhaps some businesses would like to follow this sales kickoff agenda to make sure their teams are prepared. Hopefully, this should help the business to have a successful launch.
Visit the company online at www.sexonthebeach.com. Follow XB on Facebook (XBonthebeach) and Twitter (@sexonthebeachXB)