Life was certainly beautiful at the first Life is Beautiful event at the continuing evolving downtown area of Las Vegas.
Arriving at the VIP kickoff event we really did not know what to expect. Our first hint of what we would be experiencing that evening were tantalizing aromas of proteins on the grill, light white smoke summoning us to explore with our palates what our nose was already telling us.
This downtown extravaganza showed off the musical talents of 70 bands and DJs that drew standing room only masses of dancing, peaceful, fun-loving fans of all ages. Two Ferris wheels and Cirque du Solei performances kept attendees busy all day and into the night .
In addition to the music and other events, Life Is Beautiful teamed up with Wirtz Beverage to feature wine tastings, a beer garden with live music and an Alchemy Village where mixology experts poured creations from their very talented beverage team.
The Culinary arts were a big part of the multi-day celebration the culinary village was located in the heart of the festival and ground zero to many world’s best chefs and restaurants. These chefs and over 50 restaurants provided gastronomic delights that made palates dance from the incredible dishes served all day and into the evening hours when renowned band’s tunes filled the air.
Over two incredible days, 20 of the most highly regarded chefs in the world showed their culinary skills live on a Sub-Zero Wolf, Westar Kitchen & Bath stage. These demonstrations featured celebrity Chefs such as Scott Conant, Johnathan Waxman, Hubert Keller, Cat Cora, Jet Tila ,Todd English and the two hot tamales themselves Susan Feniger and Mary Sue Milliken as well as others who shared their kitchen secrets with eager guests.
Tony Hsieh, over the past few years has transformed downtown Las Vegas into a vibrant community abuzz with boutiques, locally owned restaurants, bars and of course the Zappos headquarters. The good news for the area is the inaugural event sold 40 percent of tickets to Las Vegas residents, most of whom have not spent much time downtown. After attending the festivities, we have no doubt Las Vegas residents will be spending much more time exploring what the area has to offer.
Overall, for an inaugural event, Life is Beautiful was a success.15 blocks of music, food, celebrity chefs and art showed off the new downtown that is Tony Hsieh’s on going vision. We look forward to the continued evolution of downtown over the next year and Life is Beautiful 2014.